As part of our ongoing efforts to
increase the exposure, reach and
retention of our referral program
find below a brief overview for the
additional Google Ad Campaign elective
service we have this year:
Often times the messaging from rehab
centers trying to tout themselves
fall on deaf ears. That is why being
reviewed and advocated by others
have gained such preference.
Our main goal and benefit to our
participants is to have you
highlighted by us, as a clinical
referral resource, ie a third party
entity, reaching more/different
audiences and generating additional
credibility and business flow.
We would design several variations
of search and display campaigns, and
focus on the ones that do better
To set us up, we would put together
a proposed list of audiences,
demographics etc for you to
approve/edit, and we would track the
As mentioned this is a newer,
separate, monthly subscription based
addendum (cancel anytime). Options
start at (a) $495/month, we also
have two other levels at (b)
$995/month and (c) $2,495/month.
Naturally the more we invest, the
more we see focused results for our
participants. So if there is budget
availability we would likely
recommend starting with option (b)
if not (c) for more exponential
returns. We can always adjust
down/up as we go along as well so
there is ample flexibility.
As an example, here is a snippet of what
we generated for another program
participant (financial services) just
last week on various devices and
platforms, within the target areas,
demographics and interests of his
Thank you - we hope you enjoy this new
feature and that it further benefits
If you'd like additional information,
please see below article (don't worry,
we take care of all of these things for
Google Ads: How Much Should You
Google Ads (formerly known as Google AdWords) is one of the most powerful
advertising platforms for small businesses.
When we speak with potential clients and host webinars about Google Ads, one of
the most common questions we hear is:
How much should I be spending in Google Ads?
That’s a great question and there are really 2 answers to this question.
First, Start with a Test
When you’re just starting out, you’ll want to contain your costs, because you
don’t know what’s going to work.
You’re in testing mode. It’s possible that your initial test campaign will be
profitable, but you may only break-even, or you may lose a little money. We’ve
created a lot of campaigns that were profitable right out of the gate, but you
shouldn’t expect this to happen. Instead, your mindset should be that you’re
investing in market research.
With your initial testing, you’ll gain insights into what ad messages are
resonating with your target market, and you’ll also learn what keywords are
converting into qualified leads and customers. Plus, you’ll be able to test
which messages on your landing pages are working best for converting clicks into
leads and customers.
What should your test budget
You can roughly calculate your test budget by multiplying the number of keywords
you want to test by the cost per click and by a minimum of 100 clicks. As a
general rule, you’ll want to get at least 100-200 clicks on a keyword to
determine whether it converts for you.
So, for example, if you’re going to test 10 keywords with a cost per click of
$1, we’d recommend you plan on a test budget of $1,000 to $2,000. Most likely,
you’ll have a mix of winning and losing keywords, ads and landing pages from
this initial test. As you see the results come in, you’ll “prune” your campaign
— keeping the winners, dropping the losers — to bring your campaign to
…Then, Ditch the Budget.
Once your campaign is profitable, you should ditch the budget.
The most successful advertisers don’t cap their budgets. They know that
effective advertising is one of the best investments you can possibly make in
Think about it: If you’re investing $1 into Google Ads and getting $1.25 or $2
or $3 or $5 in return, why would you want to put a cap on that?
Assuming you want to grow your business, you should want to make that investment
as many times as possible.
Focus on ROI, Not Cost
If you want to be the dominant advertiser in your market, you can’t just focus
on managing costs — you must focus your energy on maximizing your return on
investment (ROI) from advertising.
So how do you get to the point where you’re scaling up your advertising and
capturing more market share?
Focus on EPC, Not CPC
You can’t just focus on cost per click (CPC). Many advertisers just focus on
getting their CPC down. They try to write better ads to improve their Google Ads
quality scores so they can get cheaper clicks. But that’s only half the
Of course, you should always be looking for ways to make your advertising more
efficient. But minimizing CPC is NOT where the real leverage is located.
Instead, the real leverage in Google Ads is in increasing your earnings per
If you have the highest EPC in your market, you can outbid your competitors and
gain more clicks, more leads, and more customers. That’s how you really win the
Google Ads game.
How To Calculate Your EPC
Just multiply your conversion rate (the percentage of people who click you
become paying customers) by your customer value (the amount of money you earn,
minus fulfillment costs, from 1 new customer).
Here’s the equation: Customer Value X Conversion Rate
For example, if an average customer generates $100 and you have a conversion
rate of 1%, then your EPC is $1.00.
That means you could advertise profitably on keywords with a CPC under $1.00.
But what would happen if you increase your EPC to $1.50 or $2.00? Well, you’d be
able to profitably increase your bids and gain more market share. In our
experience, when you can increase bids by 50% or 100%, you typically will gain
much more than 50% or 100% more traffic (typically it’s a multiplier effective
where you can get a TON more traffic).
So if you really want to dominate your competitors in Google Ads, you need to
focus on maximizing your EPC.